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When butterflies dream of electric sheep

When I attended translation courses, I was assigned to write a commentary on George F. Will’s column Reading, Writing and Rationality on the Newsweek issue ofMarch 17, 1986. Even .. Read More

Globalization Challenges for Startups

Content creation and localization as a challenge Startups are organizations designed to search for a “Big Idea” and to monetize it. They constantly reinvent themselves and explore .. Read More

Streetwise - Shrewd translation technologies to survive abroad

Since its launch in 2007, Google Translate has brought machine translation to the masses, making it free, quick and easy, and therefore significantly contributing to the .. Read More

What is creative content?

The term ‘creative content’ is used a lot but what does it really mean? And, as a global company, how do you handle creative content translation? How does the translation process .. Read More