Recent blog posts

Isabella Massardo

A broadly skilled language professional, Isabella knows translation, written communication and tech innovation. She is an ECQA certified Terminology Manager and holds a master’s degree from the University of Parma, Italy.

Recent Posts

Isabella Massardo Monday, 13 June 2016 in Convergence

Streetwise - Shrewd translation technologies to survive abroad

Since its launch in 2007, Google Translate has brought machine translation to the masses, making it free, quick and easy, and therefore significantly contributing to the demolition of the language barriers.

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Isabella Massardo Tuesday, 17 May 2016 in TAUS Events

Throwing Down the Gauntlet at the TAUS Roundtable

Can translation service providers and technology providers meet translation buyers’ requests? How can we evaluate the quality of both source and target within the translation process? How do we measure localization processes? These are just few of the questions that passed the review during the roundtable hosted by TAUS in Barcelona on May 12, 2016.

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Isabella Massardo Thursday, 24 September 2015

What is a translation company’s market value?

Recently, one global player in translation bought out a competitor. Another key player was court-ordered to break up and sell their company. These business developments—and more—set me to thinking: What, exactly, does the buyer get when acquiring a translation company? What is the market value of a given translation company as a whole? And how does the market put a price on a company’s individual assets?

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