Last year, I did some New Year's predictions in my post Wishing you an innovative 2015! reflecting on topics that would keep us awake in 2015. To continue writing on these expectations (calling them predictions might be too pretentious), making this a tradition, here is my two cents again on some of the new topics that will dominate this year’s blog posts and translation conferences. Last time, I talked about big data and business intelligence becoming the buzz words of the year. I also mentioned a new direction in the industry towards dynamic pricing based on quality and productivity results. And of course, translation quality will be a popular discussion topic everywhere you go. Just read on to see why...
Recent blog posts
The TAUS Annual Conference in Silicon Valley opened with a panel discussion about innovation led by Paula Shannon (Lionbridge) who skillfully introduced the concept of sustainable, disruptive and devastating innovation for her panel to discuss. Companies such as Airbnb and Uber were cited as examples of disruptive innovation and with the imminent TAUS Innovation Excellence Award to be given out, there was the distinct feeling that something new was about to happen.
The world can be overwhelming, so it’s tempting to try to make it smaller, more controllable. It’s the same with the world of localization. It’s overwhelming, so much content, so many languages. You would like to make it smaller, more manageable. I don’t want to make this a political debate, but I think we, localization professionals, know best that we cannot establish borders and keep them closed. The world is one. And in fact, if you think about it: our work is all about helping the world (and our customers) communicate better. Isn’t it great to work in a profession with such a noble ideology?
The translation industry is growing, but not fast enough! The amount of content published every day vastly exceeds the amount that can be translated by the few hundred thousand translators in today’s workforce. Machine translation seems to be a part of the solution, yet the world is still waiting for this technology to mature. How do we scale up the translation industry’s capacity for the massive potential opportunity?
Once upon a time in Land of Translations...
... we wanted to know how many words we could produce per month, per day, per hour. How much time we needed to craft human quality translation, post-editing machine translated segments. And we wanted to track the edit distance. Why on Earth?! To find ways to profile translators and post-editors, to set prices, to compare vendors, to categorize content, evaluate MT engine performance... the list is endless but are we doing it right?
Recently, one global player in translation bought out a competitor. Another key player was court-ordered to break up and sell their company. These business developments—and more—set me to thinking: What, exactly, does the buyer get when acquiring a translation company? What is the market value of a given translation company as a whole? And how does the market put a price on a company’s individual assets?
In part I, we defined the pivot language approach, discussed briefly its major drawbacks, referred to factors regarding the selection of the pivot language and explored two areas where pivoting can be deployed i.e. the relay interpretation (oral) and the human translation (written), including translations from audio recordings with or without script. In part II of this blog article, we will discuss more areas where pivot languages can be deployed, namely in building and enhancing bilingual lexicons, translation memories, machine translation systems and machine transliteration systems.